Question 1: What are one or two important lessons you have learned?
Jan: Don't rely on your publisher to get your book out there. Know your audience and write what you know.
Jessica: Have a marketing plan. Pick your social media networks wisely. I use Facebook and Instagram.
Alice: Get a professional website and hire a professional to maintain it. Do not use a virtual assistant. Remember it's not always about you. Carry business cards and your books with you every where you go.
Question 2: Do you have to spend money to make money?
Jan: Had to pay for website and business cards. Most expenses are covered by my publisher. Don't sell yourself short and hire a professional assistant.
Jessica: Paying for digital advertisements has paid off. Hiring a digital ad consultant was best investment I could have made. Needed to pay for covers, editors, website, and the income loss from Amazon free giveaways.
Alice: I've paid for musical coaching and my website.
Question 3: Do you have any pitfalls you experienced that you can share that we can avoid?
Jan: Early mistake with LinkedIn. Prefer mailing lists. Didn't initially get reviews from author friends.
Jessica: Not having a newsletter. Never too early to start marketing. Be aware of how your book is packaged. Pay attention to the blurbs on your book.
Alice: Using a virtual assistant. Using Constant Contact for newsletter was a financial drain when there was a cheaper option, www.madmimi.com.